Articles tagged 'Buyers'

Buyer Engagement During Trade Show Season: Going Beyond the Booth

Jul 11, 2018 | Mark Troast

Engaging buyers within the limited timeframe of a trade show is no longer enough. After all, a trade show only lasts four days, and there are 365 days in a year.

It’s time to go beyond the booth.

How can you attract new business while keeping your...

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Turning Specialty Retail into a Wholesale Channel

May 30, 2018 | Mark Troast

The 3 things to consider when you add independent retailer doors.

Independent and specialty retailers represent something of a conundrum for brands. In a time when many regional and national retailers are shuttering stores and filing for bankruptcy...

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What We Learned From A Brand New Outdoor Retailer (or Why Envoy Is More Relevant Than Ever)

Feb 7, 2018 | Jon Faber

Outdoor Retailer (OR) is the country’s largest outdoor recreation expo and conference. So it was a natural fit for Envoy to be there, given that our clients are outdoor and lifestyle brands. And there was no better location than Denver to bring these...

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Brands: Empower Your Retail Partners With Envoy

Jan 25, 2018 | Mark Troast

Change for the sake of change doesn’t make sense. But change for a better buyer experience, greater efficiencies, and increased sales?

That’s something to embrace.

To compete in a changing retail environment, you need a wholesale/retail strategy...

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All Together Now - Content and Commerce Drive a Successful B2B Strategy

Sep 29, 2016 | Jon Faber

It’s likely that, as a channel, your wholesale B2B eCom platform has mostly been where you park existing buyers. As a platform, it’s helped those buyers replenish products and has been viewed as an order-capture utility.

Believe it or not, an eCom...

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